|
Selco Builders Warehouse, has agreed a deal to become the headline sponsor of this summer’s Masters Football tournament.
Masters Football, broadcast live on Sky Sports, is the world’s leading six-a-side indoor football tournament and features teams of ex-professional players from around the world, including Andy Cole, Steve McManaman and Gianfranco Zola.
The initial one-year deal will see the leading builder's warehouse become title sponsor of the live events, which run from May until September. As part of the deal, Lafarge Plasterboard will become an associate sponsor.
"Masters Football brings together some of world's best known footballers in what promises to be another really exciting tournament," said Adam Benson, Commercial Manager, Masters Football. “To have Selco as the headline sponsor of the 2010 tournament is great news for the competition and emphasizes their passion for sport within the UK."
Simon Humpage, Marketing Manager for Selco, said: "Masters Football provides a fantastic platform to engage with a core audience in a range of innovative ways. The tournament provides a great opportunity for Selco to build further brand recognition whilst supporting a really exciting sporting event."
Starting on May 31st and culminating with the Grand Final on September 5th, the Masters will be held across seven venues and shown exclusively live on Sky Sports. The host cities for the event are Nottingham, Liverpool, Newcastle, Manchester, London, Sheffield and Birmingham.
|
